Teaching startups how to do user research that has impact.
An academic and teacher turned UX researcher, I've helped companies of all sizes gather the insights they need to make decisions on products and on broader strategy.
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My coaching aims to make it easier for anyone — designers, product folks, marketers, and leaders — to learn and apply the research methods that help deliver products and services that people love.
User Research Coaching, With Startups in Mind
Gathering unbiased, reliable insights about users is essential for any business, but for startups it is a matter of survival. Yet many startups are not in a position to hire a dedicated researcher.
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I serve as a coach who equips founders and their teams with the skills to do user research on their own.
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My approach recognizes that user research in the startup environment needs to be three things:
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Fast. Startups simply do not have time to spend weeks doing research.
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Accurate. Research may inform fundamental decisions that shape a startup's destiny.
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Business-Focused. The goal of user research is to help a new business achieve crucial milestones, like building the right MVP, or finding product-market fit.